Together as business leaders, we can make a difference.

'Heroes of Net Zero' Follow Us

Saving the planet one flush at a time?

1366x744__Betterworld Flush and Save Valve

That’s the catchy claim attached to a UK invention that the makers say can reduce the average toilet flush by about half … and do a better job. 

The inventor is Mark Jones from the West Midlands so someone out there must have tried it out. 

According to Mark, an average flush takes about six litres of fresh water and toilets account for 30% of all water consumption in a typical UK household. 

But the inventor says that his Flush and Save toilet valve can reduce the flush volume of a modern dual button system by 50% (even more for toilets made pre-2001).  

As he points out, when your toilet uses 50% less water, your water bill goes down too.

At Betterworld we don’t promote products, but Mark could be pushing the right button here… now which one is that, the big one or the small one?

Give us some feedback and don’t hesitate to forward your planet-saving idea (large or small) to

There’s a video and the Flush and Save valve, which costs around £50, can be retrofitted. 

Read more:


If enough businesses act, together we can slow down or help to prevent Global Warming.

A Summary of Evidence

We estimate that widespread adoption of more climate-friendly policies in industry globally, could have the equivalent impact of taking 630.5 million cars off the roads.

Real World Examples

Just a few examples where we have the know-how to do things differently and help both the environment and the bottom line.

Create your Policy

The case for a great return on investment, from water and energy savings is very clear. "Adopt an Investment Policy to Prevent Global Warming".