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The power of trust

5 steps to building a sustainable global business-1

(Article 4 of 5 in: Five steps to building a sustainable global business)

Reliability is the focus of AES Engineering group – helping global industry work more efficiently, more cleanly, and ultimately more profitably, and the first requirement for a reliability company is to be a trusted source of information.

When a company is young and struggling to survive, there may be a temptation to exaggerate what you can do for customers. There’s certainly no need to be shy about stressing your strengths, but over-promising and under-delivering is not a recipe for long-term success.

When entering a new market and making contacts, there’s nothing more off-putting than a pushy and probably inaccurate sales pitch. I don’t think anyone likes receiving messages that are simply disguised sales and, to be frank, while LinkedIn has many strengths, my InMail box tells me that it is not immune to this disease.

Let’s be clear, spam doesn’t work with professional engineers, factory plant managers, or the directors of large and successful businesses.

AES, and our global brands, AESSEAL and AVT Reliability, are challenger brands that have grown even more rapidly following the recent troubled times including a global pandemic and a war in Europe.

We have grown because our customers know that they can rely upon us and trust us to tell them the truth. That is a precious asset and we guard it accordingly.

That’s why if you visit our website you will find lots of factual information. We try to present the facts clearly and concisely, in order to give an overview. Our Rapid Video series of case studies are a good example of this, but they are just the tip of the iceberg.

While not everyone has time to dig into our more technical information, we provide deeper layers of information and pride ourselves with providing answers for customers and potential customers. When trust comes first, the business will follow.

Check out some of our selection of rapid video case studies and challenge AESSEAL and AVT Reliability to deliver such exceptional service that you “need never seek another source of supply”.

Over a series of weeks, I will be publishing articles outlining how a sustainable business can also be a successful business. See below the articles shared, outlining the five steps to sustainability:

  1. Have a higher goal
  2. Understand reliability and your environmental impact
  3. Have a ‘Grow your own’ culture
  4. The power of trust
  5. Deliver solutions

If you are interested in AES Engineering’s story or want to get some ideas about how to promote sustainability, follow me on LinkedIn and follow Betterworld

Visit our websites:

#sustainability #sustainable #sustainablebusiness #netzero


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